INSIGHT X Treedom: "LET'S GREEN THE FASHION!"

Treedom is the first website that allows you to plant trees remotely and to follow online the history of the project they will help to implement.

The textile industry is among the main responsible for CO₂ emissions in the world and that is why Insight Concept Store has chosen to engage in a noble project together with Treedom, fighting the threat of global warming and transforming it into an opportunity to produce clean air.

Born from the idea of ​​Federico Garcea, CEO and largest stockholder of the company, Treedom is a full-fledged e-commerce platform that allows you to plant trees remotely and to follow online the history of the project they are part. Founded in Florence in 2012, it has planted to date more than 2 million trees in Africa, Latin America, Asia and Italy. Treedom plants trees in agroforestry systems, contributing to the absorption of CO₂, the protection of biodiversity and the economic sustenance of local communities.Thanks to the work done over the years, over than 100,000 farmers are involved in planting projects around the world, and they will be able to enjoy the fruits of the trees and also benefit from their indirect effects: the fight against erosion and enrichment of the soil.

Each plant is carefully selected on the basis of a series of factors related to the territory, the climate and above all to the needs of the neighboring communities in charge of their cultivation. Treedom also undertakes to support the activities especially in the first years of life of the plantations, considered by farmers as the most difficult, as the plants in terms of fruit are unproductive or in any case not sufficient to guarantee profit.

Become part of the "Insight Forest" with a purchase of an amount equal to or greater than 200 USD on our website, new roots will be free to branch out and bring environmental, social and economic benefits to our planet.

Green has never been so cool, LET'S GREEN THE FASHION!