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MCQ AND THE DIGITAL REVOLUTION

Fresh from post covid rehab, John Galliano confirms the collaboration between Maison Margiela and Reebook, the object of desire is the revolutionary INSTAPUMP FURY. The new model as been presented in the SS 2020 Artisanal Collection and, in the following Autumn/Winter, we saw it in different colors together with Re Cicla, the new concept that features second-hand garments from the homonymum maison.

Like a skilled fruit grower, Galliano manages to implant the most iconic models of the two brands, the Tabi split toe design joins the Rebook pump mechanism. Want to see the result? We suggest you to come to our store to try it by yourself, you will surely be fascinated.

INSIGHT - THE ICONIC GRAFT OF GALLIANO X MARGIELA X REEBOOKBut let's take a step back into the history and let’s try to understand where the need of such cooperation arises. It was 1988 when the unmentionable MM shown, on a white cotton catwalk, animal-toe ankle boots dripping with red paint. The young Martin was the spokesman of the motto “nothing is thrown away“, he realized, for the following season, vests with fabric "Printed" by his models/performers and he forever ensuring to himself a place in the Olympus of fashion.

His style, as Natalia Aspesi wrote in La Repubblica, is admirably ugly and Galliano, after 6 years as creative director of the maison, seems to be able to honor this definition. Furiously methodical, maniacally historical, eccentrically romantic, the fashion rebel continues to create and he does it by constantly mixing past, present and future. The launch of this new sneakers model it is an example of this time travel: born as a work sock in the distant Japan of XV century, it spreads in the West around 1990 in the form of ankle boot and it ends on the Generation Z’s feet in a rubberized and multicolor version in 2020.

 

INSIGHT - THE ICONIC GRAFT OF GALLIANO X MARGIELA X REEBOOK

A specific product designed for a younger target in collaboration with one of the most famous brands in the history of streetwear, is that a simple market strategy? We strongly doubt it, in one of the podcasts “The memory of ... with John Galliano" the designer declared that he was hungry for beauty and what could be better than an IV of fresh blood to type a new chapter of fashion?
To the so-called followers of “you will have no other god beside Martin” we can only wish a future full of good memories, in the meantime we wears the Instapumps and, with a Leon
Dame’s attitude, we make runways on the pedestrian crossing.

NEW FREAKS, NEW LOOKS, NEW MARGIELA

Discover Maison Margiela x Reebok - Tabi Instapump Fury Hi